1915 - The start of the business
Alfred Mizzi sets up an importation business, with its main focus being food items.
1925 - Frisian Flag
AMSM secures the Frisian Flag (previously Dutch Baby) business, a relationship that continues to exist to this day. 
1950s - The ‘sons’ join the business
Alfred’s sons Albert, Tony and Arthur join the business which had moved to Zachary Street, Valletta. Albert ran the business until mid-60s. Arthur oversaw the food division while Tony dealt with foreign suppliers until 1986. 
1960s - The Food Division
Arthur Mizzi manages the Food Division from the 1960s until Alec Mizzi takes over in 1986. 
1960s - Launch of Major Brands
AMSM launches Lombardi, Kerrygold, Flying Wheel, Tunnocks and Elite brands in Malta, as well as the Lombardi Gift Scheme, which used to operate from 17, Zachary Street, Valletta. 
1970s - Bulk Buying Scheme
The Bulk-Buying Scheme in the late 1970s through to the 1980s signified the cessation of various brands being imported by the Company. 
1980s - Alec Mizzi becomes Managing Director
Alec Mizzi, from the third generation of the Mizzi family, joins the business in 1980 and becomes Managing Director in 1986. This also coincides with the launch of the La Vache Qui Rit brand. 
1980s - Manufacturing in Malta
AMSM focuses on local manufacturing, in line with the import-substitution policy in place at the time. This saw the launch of a number of own-label brands like Elite, Lombardi, Spin, Perla, Supersave, Swan and Rexoguard. 
1986 - Kwiksave, Relocation & New Brands
AMSM launches the Kwiksave Gift Scheme, and moves to Floriana. The Company also starts handling Rowntree Mackintosh, later Nestle Confectionery, (until 2002) and Nestle ice cream (until 2012). 
1986 - Alf Mizzi & Sons (Marketing) Ltd.
Alf Mizzi & Sons (Marketing) Ltd. is incorporated and takes over the food division of Alf Mizzi & Sons Ltd. 
1988 - New Brands & Liberalisation of Imports
AMSM launches several new brands such as Alberto, AiA, Tilda, Leisieur, Zott, and Remia; and reintroduces brands such as Frisian Flag and Bordon to the local market due to the re-liberalisation of imports. 
1990s - Launch of More Brands
AMSM launches a number of new brands including Dujardin, McCain, Rio Mare, Carapelli, Findus, IndoMie, Muller, Rana, and its own label - Green Valley. 
1994 - New Building & Expansion
The Zachary House premises in Marsa are built, and Frozen and Chilled products start being distributed. 
1995 - Foodservice Division
The Foodservice division is set up, introducing the concept of frozen goods to the takeaway and restaurant sector, through brands such as McCain. 
1995 - Launch of the Qualitylink
QualityLink was launched, offering consumers a freephone service where they could register complaints or feedback. 
2002 - Ice Cream Division
The Ice-Cream division is set-up, taking over Frozen Art Limited and its full Smiles portfolio. 
2004 - Very Short Shelf-Life Division
The Very Short Shelf-Life (VSSL) division is set-up, featuring products including Alma, Babybel, VQR Dip & Crunch, Granarolo, Rana, Muller, Zott, and Kerrygold Cheddar. 
2005 - Bahlsen, Lorenz & Bauli
Distribution rights for Bahlsen, Lorenz and Bauli are acquired. 
2009 - Mill-Kcina taz-Zija
AMSM launches another own label brand - Mill-Kcina taz-Zija. 
2013 - Distribution Rights for Kraft Foods
AMSM is awarded distribution rights for Kraft Foods (now Mondelez) brands, including Cadbury, Milka, Oreo, Tuc, Philadelphia, belVita, Ritz, Côte d’Or, Halls, and Maynard Bassetts. 
2015 - Puratos
A business previously having distribution rights for Puratos is acquired by AMSM. 
2017 - innocent
The Innocent brand of juices is launched in Malta. 
2020 - ColgatePalmolive
Distribution rights for ColgatePalmolive are acquired. 
2021 - Further acquisition of brands
AMSM acquires distribution rights for several new brands including Weetabix, Alpen, Ryvita, Aster, Typhoo, and Heath & Heather. 
2022 - FHRD HR Quality Mark & Employer of Choice Awards
AMSM is awarded the HR Quality Mark by the Foundation for Human Resources Development and the Employer of Choice Award by Business Leaders, for its effective HR practices. 
Steve Apap Bologna becomes CEO
After 40 years, Alec A. Mizzi steps down as CEO and moves to the new position of Executive Chairman. Steve Apap Bologna, who joined the Company back in 1992, is appointed CEO. What we believe in
Our vision is to excel at being the foremost distribution and marketing organisation and market leader in our chosen sectors, as well as an Employer of Choice.
In pursuit of our vision, we consider it our mission to ensure:
