1915 - The start of the businessAlfred Mizzi sets up an importation business, with its main focus being food items.
1925 - Frisian FlagAMSM secures the Frisian Flag (previously Dutch Baby) business, a relationship that continues to exist to this day.
1950s - The ‘sons’ join the businessAlfred’s sons Albert, Tony and Arthur join the business which had moved to Zachary Street, Valletta. Albert ran the business until mid-60s. Arthur oversaw the food division while Tony dealt with foreign suppliers until 1986.
1960s - The Food DivisionArthur Mizzi manages the Food Division from the 1960s until Alec Mizzi takes over in 1986.
1960s - Launch of Major BrandsAMSM launches Lombardi, Kerrygold, Flying Wheel, Tunnocks and Elite brands in Malta, as well as the Lombardi Gift Scheme, which used to operate from 17, Zachary Street, Valletta.
1970s - Bulk Buying SchemeThe Bulk-Buying Scheme in the late 1970s through to the 1980s signified the cessation of various brands being imported by the Company.
1980s - Alec Mizzi becomes Managing DirectorAlec Mizzi, from the third generation of the Mizzi family, joins the business in 1980 and becomes Managing Director in 1986. This also coincides with the launch of the La Vache Qui Rit brand.
1980s - Manufacturing in MaltaAMSM focuses on local manufacturing, in line with the import-substitution policy in place at the time. This saw the launch of a number of own-label brands like Elite, Lombardi, Spin, Perla, Supersave, Swan and Rexoguard.
1986 - Kwiksave, Relocation & New BrandsAMSM launches the Kwiksave Gift Scheme, and moves to Floriana. The Company also starts handling Rowntree Mackintosh, later Nestle Confectionery, (until 2002) and Nestle ice cream (until 2012).
1986 - Alf Mizzi & Sons (Marketing) Ltd.Alf Mizzi & Sons (Marketing) Ltd. is incorporated and takes over the food division of Alf Mizzi & Sons Ltd.
1988 - New Brands & Liberalisation of ImportsAMSM launches several new brands such as Alberto, AiA, Tilda, Leisieur, Zott, and Remia; and reintroduces brands such as Frisian Flag and Bordon to the local market due to the re-liberalisation of imports.
1990s - Launch of More BrandsAMSM launches a number of new brands including Dujardin, McCain, Rio Mare, Carapelli, Findus, IndoMie, Muller, Rana, and its own label - Green Valley.
1994 - New Building & ExpansionThe Zachary House premises in Marsa are built, and Frozen and Chilled products start being distributed.
1995 - Foodservice DivisionThe Foodservice division is set up, introducing the concept of frozen goods to the takeaway and restaurant sector, through brands such as McCain.
1995 - Launch of the QualitylinkQualityLink was launched, offering consumers a freephone service where they could register complaints or feedback.
2002 - Ice Cream DivisionThe Ice-Cream division is set-up, taking over Frozen Art Limited and its full Smiles portfolio.
2004 - Very Short Shelf-Life DivisionThe Very Short Shelf-Life (VSSL) division is set-up, featuring products including Alma, Babybel, VQR Dip & Crunch, Granarolo, Rana, Muller, Zott, and Kerrygold Cheddar.
2013 - Distribution Rights for Kraft FoodsAMSM is awarded distribution rights for Kraft Foods (now Mondelez) brands, including Cadbury, Milka, Oreo, Tuc, Philadelphia, belVita, Ritz, Côte d’Or, Halls, and Maynard Bassetts.
2021 - Further acquisition of brandsAMSM acquires distribution rights for several new brands including Weetabix, Alpen, Ryvita, Aster, Typhoo, and Heath & Heather.
2022 - FHRD HR Quality Mark & Employer of Choice AwardsAMSM is awarded the HR Quality Mark by the Foundation for Human Resources Development and the Employer of Choice Award by Business Leaders, for its effective HR practices.
Steve Apap Bologna becomes CEOAfter 40 years, Alec A. Mizzi steps down as CEO and moves to the new position of Executive Chairman. Steve Apap Bologna, who joined the Company back in 1992, is appointed CEO.
What we do
We operate in the sales, distribution and marketing of the best brands in Malta. We are present in all supermarkets, grocers and homes with over 150 brands.
Where we do it
Located in purpose-built premises, we have one of the most forward looking operations on the island, including three temperature controlled stores, a gym, child-care centre and staff canteen.
What we believe in
Our vision is to excel at being the foremost distribution and marketing organisation and market leader in our chosen sectors, as well as an Employer of Choice.
In pursuit of our vision, we consider it our mission to ensure:
We aim to satisfy both our clients and the ultimate consumers of our products. We listen to both in order to ensure that we offer quality of products and service which exceeds their expectations.
We source and develop brands and invest in marketing activities to ensure consumer loyalty and supplier satisfaction, resulting in continuing and profitable business.
We strive to continuously invest in our staff, brands and service and seek to improve the quality of each, to enable us to secure and maintain market leadership, customer satisfaction and profitability.
Profitability is vital for our growth. It is the just reward for our shareholders, whilst securing their support for our investment strategies. The success of the business is a reflection of our personal success.