1950s - The ‘Sons’ join the businessAlfred’s sons Albert, Tony and Arthur join the business, move to Zachary Street, Valletta. Albert ran the business until mid-60s. Arthur ran the food division while Tony dealt with foreign suppliers until 1986.
1960s - The Food DivisionArthur Mizzi manages the Food Division from the 1960s until its take over by Alec Mizzi in 1986.
1960s - Launch of Major BrandsLaunch of Lombardi, Kerrygold, Flying Wheel, Tunnocks and Elite brands in Malta, as well as the Lombardi Gift Scheme, seen here at 17 Zachary Str, Valletta 1962.
1970s - Bulk Buying SchemeIn the late 1970s until 1980s, the Bulk-Buying Scheme signified the cessation of various brands being imported.
1980s - Alec Mizzi becomes Managing DirectorAlec Mizzi, from the third generation of the Mizzi family, joins the business in 1980 and becomes Managing Director in 1986. Launch of La Vache Qui Rit.
1980s - Manufacturing in MaltaFocus on manufacturing in Malta in line with import-substitution policy of the time, launching own-label brands like Elite, Lombardi, Spin, Perla, Supersave, Swan. Produce Rexoguard under licence.
1986 - Kwiksave, Relocation & New BrandsLaunch of Kwiksave Gift Scheme. Move to Floriana. Handling of Rowntree Mackintosh, later Nestle Confectionery (until 2002), and Nestle ice cream (until 2012).
1986 - Alf Mizzi & Sons (Marketing) Ltd.Alf Mizzi & Sons (Marketing) Ltd. was incorporated and took over the food division of Alf Mizzi & Sons Ltd.
1988 - Liberalisation of Imports - New BrandsLiberalisation of imports. Launch of several new brands such as Alberto, AiA, Tilda, Lesieur, Zott, Remia and reintroduction of brands such as Frisian Flag and Bordon.
1990s - Launch of More BrandsLaunch of more brands such as Dujardin, McCain, Rio Mare, Carapelli, Findus, IndoMie, Muller, Rana, and own label Green Valley brand.
1994 - New Building & ExpansionBuild Zachary House premises in Marsa. Start selling Frozen and Chilled products.
2013 - Distribution Rights for Kraft FoodsAwarded distribution for Kraft Foods (now Mondelez) brands, like Cadbury, Milka, Oreo, Tuc, Philadelphia, belVita, Ritz, Côte d’Or, Halls, Maynard Bassetts.
What we do
We operate in the sales, distribution and marketing of the best brands in Malta. We are present in all supermarkets, grocers and homes with over 150 brands.
Where we do it
Located in purpose-built premises, we have one of the most forward looking operations on the island, including three temperature controlled stores, a gym, child-care centre and staff canteen.
What we believe in
Our Vision is to excel at being the foremost distribution and marketing organisation and market leader in our chosen sectors, as well as employer of choice.
In pursuit of our Vision, we consider it our Mission to ensure:
We aim to satisfy both our clients and the ultimate consumers of our products. We listen to both in order to ensure that we offer quality of products and service which exceeds their expectations.
We source and develop brands and invest in marketing activities to ensure consumer loyalty and supplier satisfaction, resulting in continuing and profitable business.
We strive to continuously invest in our staff, brands and service and seek to improve the quality of each, to enable us to secure and maintain market leadership, customer satisfaction and profitability.
Profitability is vital for our growth. It is the just reward for our shareholders, whilst securing their support for our investment strategies. The success of the business is a reflection of our personal success.