Alf. Mizzi & Sons Marketing Group

Welcome to AMSM

100 years and counting...

1915 - The start of the business

Alfred Mizzi sets up an importation business, including food.

1925 - Frisian Flag

AMSM secures the Frisian Flag business, a relationship that exists to this day.

1950s - The ‘Sons’ join the business

Alfred’s sons Albert, Tony and Arthur join the business, move to Zachary Street, Valletta. Albert ran the business until mid-60s. Arthur ran the food division while Tony dealt with foreign suppliers until 1986.

1960s - The Food Division

Arthur Mizzi manages the Food Division from the 1960s until its take over by Alec Mizzi in 1986.

1960s - Launch of Major Brands

Launch of Lombardi, Kerrygold, Flying Wheel, Tunnocks and Elite brands in Malta, as well as the Lombardi Gift Scheme, seen here at 17 Zachary Str, Valletta 1962.

1970s - Bulk Buying Scheme

In the late 1970s until 1980s, the Bulk-Buying Scheme signified the cessation of various brands being imported.

1980s - Alec Mizzi becomes Managing Director

Alec Mizzi, from the third generation of the Mizzi family, joins the business in 1980 and becomes Managing Director in 1986. Launch of La Vache Qui Rit.

1980s - Manufacturing in Malta

Focus on manufacturing in Malta in line with import-substitution policy of the time, launching own-label brands like Elite, Lombardi, Spin, Perla, Supersave, Swan. Produce Rexoguard under licence.

1986 - Kwiksave, Relocation & New Brands

Launch of Kwiksave Gift Scheme. Move to Floriana. Handling of Rowntree Mackintosh, later Nestle Confectionery (until 2002), and Nestle ice cream (until 2012).

1986 - Alf Mizzi & Sons (Marketing) Ltd.

Alf Mizzi & Sons (Marketing) Ltd. was incorporated and took over the food division of Alf Mizzi & Sons Ltd.

1988 - Liberalisation of Imports - New Brands

Liberalisation of imports. Launch of several new brands such as Alberto, AiA, Tilda, Lesieur, Zott, Remia and reintroduction of brands such as Frisian Flag and Bordon.

1990s - Launch of More Brands

Launch of more brands such as Dujardin, McCain, Rio Mare, Carapelli, Findus, IndoMie, Muller, Rana, and own label Green Valley brand.

1994 - New Building & Expansion

Build Zachary House premises in Marsa. Start selling Frozen and Chilled products.

1995 - Foodservice Division

Set up of the Foodservice division.

2002 - Ice Cream Division

Set up of the Ice Cream division.

2004 - Very Short Shelf-Life Division

Set up of the Very Short Shelf-Life (VSSL) division.

2005 - Bahlsen, Lorenz & Bauli

Acquired distribution rights for Bahlsen, Lorenz and Bauli.

2009 - Mill-Kcina taz-Zija

Launch of own label Mill-Kcina taz-Zija brand.

2013 - Distribution Rights for Kraft Foods

Awarded distribution for Kraft Foods (now Mondelez) brands, like Cadbury, Milka, Oreo, Tuc, Philadelphia, belVita, Ritz, Côte d’Or, Halls, Maynard Bassetts.

2015 - Puratos

Acquired business having distribution rights for Puratos.

2017 - innocent

Launch of the innocent brand in Malta.

2020 - ColgatePalmolive

Acquire the distribution rights for ColgatePalmolive.

A few fun facts